Unlock Growth Opportunities with Data-Driven Insights
As an Amazon seller, understanding and utilizing the Subscribe & Save Forecasting Report is crucial for optimizing your inventory, pricing, and overall success in the program. We dig into the key metrics provided in the report and explore how you can leverage this data to make informed decisions and grow your Subscribe & Save offerings.
Sellers can also refer to the Subscribe & Save Performance report to view past performance and gain additional insights. By combining the information from both reports, sellers can optimize their Subscribe & Save offerings and maximize their success on the Amazon platform.
What is the Subscribe & Save Forecasting Report?
The Subscribe & Save Forecasting Report offers an eight-week forward-looking forecast of your subscription demand, enabling you to anticipate future sales and plan your inventory and pricing strategies accordingly. By leveraging the forecasting data alongside the historical insights from the performance report, you can make informed decisions to optimize your Subscribe & Save offerings, ensure a consistent customer experience, and maximize your success on Amazon.
Key Metrics in the Subscribe & Save Forecasting Report
The report includes the following key information:
| Header | Description | Example |
|--------|-------------|---------|
| snapshot-date | Report date | 2011-06-26T07:00:00+00:00 |
| sku | Unique identifier assigned by you to identify your products | AB-8675309 |
| fnsku | Unique identifier assigned by Amazon to items stored in Amazon fulfillment centers | X00000E5TX |
| asin | Unique identifier assigned by Amazon to a product | B003ZYF3LO |
| estimated-avg-sns-discount-next-8-weeks | Estimated average discount expected to be applied to your Subscribe & Save orders over the next 8 weeks | 10% |
| product-name | Product name | Toysmith Nonstick Bakeware Set |
| country | Country code for offer availability | DE |
| active-subscriptions | Total number of active subscriptions for this SKU | 10 |
| week-1-start-date | Week 1 start date | 2011-06-26T07:00:00+00:00 |
| scheduled-sns-units-week-1 | Number of Subscribe & Save items scheduled for week 1 | 5 |
| scheduled-sns-units-week-2 | Number of Subscribe & Save items scheduled for week 2 | 5 |
| scheduled-sns-units-week-3 | Number of Subscribe & Save items scheduled for week 3 | 5 |
| scheduled-sns-units-week-4 | Number of Subscribe & Save items scheduled for week 4 | 5 |
| scheduled-sns-units-week-5 | Number of Subscribe & Save items scheduled for week 5 | 5 |
| scheduled-sns-units-week-6 | Number of Subscribe & Save items scheduled for week 6 | 5 |
| scheduled-sns-units-week-7 | Number of Subscribe & Save items scheduled for week 7 | 5 |
| scheduled-sns-units-week-8 | Number of Subscribe & Save items scheduled for week 8 | 5 |
Sellers must maintain stable inventory and price levels to ensure a consistent customer experience with recurring subscription delivery. The Subscribe & Save forecasting report assists sellers in forecasting their Subscribe & Save sales and understanding their pricing and inventory performance.
Putting the Forecasting Data to Work: PetPaws Naturals Amazon Subscribe & Save Forecasting Report
To illustrate how sellers can put the forecasting data to work, let’s consider a pet product brand called PetPaws Naturals. PetPaws Naturals offers a range of high-quality pet food and treats, including ‘Healthy Bites,’ ‘Organic Chews,’ ‘Natural Kibble,’ ‘Raw Delights,’ and ‘Grain-Free Munchies.
Product Performance Overview
| SKU | Product Title | Monthly Sales | Subscribe & Save Sales | Subscription Rate (%) | Forecasted Growth (%) |
| - - - -| - - - - - - - - - - - - | - - - - - - - -| - - - - - - - - - - - - | - - - - - - - - - - - -| - - - - - - - - - - - -|
| P001 | Healthy Bites | 120 | 30 | 25 | 5 |
| P002 | Organic Chews | 150 | 45 | 30 | 10 |
| P003 | Natural Kibble | 100 | 20 | 20 | 8 |
| P004 | Raw Delights | 200 | 50 | 25 | 12 |
| P005 | Grain-Free Munchies | 80 | 15 | 18 | 6 |
Insights
- Top Performing Products:
— “Raw Delights” leads in monthly sales and Subscribe & Save subscriptions on Amazon, highlighting strong customer demand and loyalty.
— “Organic Chews” shows strong performance in both metrics and has the highest forecasted growth rate, indicating its rising popularity. - Subscription Rates:
— “Organic Chews” boasts the highest % subscription rate at 30%, demonstrating significant customer retention through Amazon’s Subscribe & Save program.
— “Grain-Free Munchies” has the lowest subscription rate at 18%, suggesting room for growth in this area. - Forecasted Growth:
— “Raw Delights” and “Organic Chews” have impressive forecasted growth rates of 12% and 10%, respectively, making them key products for future marketing and inventory strategies.
Opportunities
- Enhancing Subscription Rates:
— Improve subscription rates for lower-performing products like “Grain-Free Munchies” and “Natural Kibble” by leveraging Amazon’s promotional tools, such as coupons and targeted ads. - Product Bundling:
— Bundle bestsellers like “Raw Delights” with other products to increase overall sales and encourage more subscriptions. - Customer Engagement:
— Utilize Amazon’s review system and follow-up emails to engage customers, offering exclusive discounts for subscribing to multiple products.
Strategies
- Amazon Advertising:
— Implement Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, to promote each product's Subscribe & Save benefits. Highlight cost savings and convenience to potential subscribers. - Inventory Management:
— Ensure adequate stock levels for high-demand products like “Raw Delights” and “Organic Chews” to avoid stockouts and capitalize on their growth potential. - Customer Feedback and Surveys:
— Use Amazon’s customer feedback tools to gather insights and improve products, especially those with lower subscription rates. Act on this feedback to enhance customer satisfaction and retention. - Cross-Promotion:
— Utilize Amazon’s cross-promotion tools to offer discounts on “Grain-Free Munchies” when purchased alongside popular items like “Raw Delights,” driving sales and subscriptions.
By focusing on these insights, opportunities, and strategies, PetPaws Naturals can optimize its performance on Amazon’s Subscribe & Save program, enhance customer loyalty, and drive significant sales growth.
Dive Deeper into Amazon’s Reporting Data
The Subscribe & Save Forecasting Report is a powerful tool for Amazon sellers looking to optimize their subscription offerings. By leveraging the report's insights, sellers can make data-driven decisions to improve inventory management, pricing strategies, and customer engagement. Start utilizing your forecasting data today to unlock new opportunities and grow your Subscribe & Save sales.
The Subscribe and Save data is just the tip of the iceberg. Sellers eager to delve deeper can tap into many more Amazon performance and insights datasets:
- Brand Analytics
- FBA Fees
- Finance API
- Fulfillment
- Inventory
- Sales & Traffic
- Orders API
- Top Search Terms
- FBM/MFN PII
- Settlement
- Returns
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Understanding the Amazon Subscribe & Save Forecasting Report was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.
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